The Fabricant

The Fabricant

Introducing the first digital
only fashion platform, empowering you to embody your digital avatar.

Introducing the first digital
only fashion platform, empowering you to embody your digital avatar.

Role

Creative Direction
Digital Branding

Credits

Artem Sologrub
Hugo Wiledahl
Viet Hoàng
Anna Benson

Leela, a pre-metaverse platform crafted for The Fabricant, changed digital self-expression in fashion. Its name, drawn from the Hindi word for "play," embodied the essence of creative exploration.

This platform encourages users to break away from societal norms, empowering them to embrace their authentic selves. Within Leela users go on a journey of self-discovery by effortlessly transitioning between their true identities and desired personas. By simply scanning their faces and selecting their preferred body types, users could shape their digital avatars to reflect their deepest desires.

What sets Leela apart is its fluidity. Avatars possessed ever-evolving identities, enabling users to change body types seamlessly, reflecting the dynamic nature of their true selves. After users had crafted their digital selves, they could explore The Fabricant's versatile FLUID collection.

Freelancing for brands and creative agencies

For hire WW/AMS

Design Direction
Brand Identity Design
Digital Design

©Lotte Peters 2024

Freelancing for brands and creative agencies

For hire WW/AMS

Design Direction
Brand Identity Design
Digital Design

©Lotte Peters 2024

Lotte Peters ©2024