FILA introduced the EXPLORE collection, an outdoor clothing line infused with design elements that paid tribute to the brand's rich mountaineering heritage. Collaborating with FILA North America, we undertook the task of crafting a website capable of digitally conveying the collection's ethos and effectively driving traffic to FILA's e-commerce platform.

The EXPLORE collection comprised four distinct fashion narratives: canyon, woods, mountain, and elements. Each narrative possessed its own immersive visual language, which we brought to life through four corresponding visual effects. In harmony with the collection's central theme, we designed a website that initially embraced minimalism but gradually revealed visual effects and animations as visitors explored the site further.