Driver

Driver

A technology platform that connects cancer patients
to treatments and knowledge.

A technology platform that connects cancer patients
to treatments and knowledge.

Role

Creative Direction, Digital Branding,
UX, UI, Product Design in collaboration with Sheldon Lotter.

Design

Sheldon Lotter, Daniel Gogov, Artem Sologub, Erika Nicks and Emma Piercy

Engineering

Hugo Wiledal, Kristofer Forsell and Dodi Rataya

Producers

Arvid van Kasteel, Viet Hoang

Partners

Turner Duckworth, CATK

Driver was co-founded by two oncologists driven by a singular mission: to empower individuals worldwide to achieve the best possible outcomes in their battle against cancer. Drawing from their own experiences, they recognized that the search for optimal treatment options was often confined within the walls of their medical clinic. Driver's objective was to break down these limitations.

Their vision involves aligning a patient's clinical profile with a vast nationwide treatment database, swiftly identifying the best options. Clinical profiles are constructed from medical records and tissue samples, analyzed in Driver's advanced labs, and matched with relevant clinical trials.

Patients receive expert guidance throughout treatment, followed by ongoing care according to the latest guidelines from the National Comprehensive Cancer Network. Our role was to create a digital platform that achieves these objectives, offering functions like treatment matching, medical record management, guidance, and support for cancer survivors.

Freelancing for brands and creative agencies

For hire WW/AMS

Design Direction
Brand Identity Design
Digital Design

©Lotte Peters 2024

Lotte Peters ©2024

Freelancing for brands and creative agencies

For hire WW/AMS

Design Direction
Brand Identity Design
Digital Design

©Lotte Peters 2024